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What We Do

Snapshot Eye Tracking

Snapshot is a quick, easy, and cost-effective service you can use to eye track your designs or products at a fraction of the cost of traditional eye tracking studies. With Snapshot, our expert researchers test real people using our proprietary methodologies and deliver heat maps, gaze plots, gaze replays, and the opportunity to talk with one of our scientists to discuss the results.

Snapshot delivers real, scientifically-based results, at a low cost, and in a time frame the competitive business world demands. Snapshot is based online, you simply select the Snapshot package you want, send in your images/videos/urls, and the results are delivered; easy and fast.

Typically, our clients use Snapshot for A/B testing, testing competitor’s work, and for quick temperature checks.


iTR360 looks at a design from every angle. We tailor iTR360 to fit your needs, your budget and your objectives. Every project is different and we don’t use a canned solution to answer your complex questions. We combine the best parts of qualitative and quantitative research methods for a truly comprehensive look into consumer behavior. Eye tracking research is at the heart of the iTR360 solution and we add more traditional market research methods to create a well-rounded approach.

Concept Testing

We recruit your target market and a research gives a description of your product or service’s value proposition in order to understand if this meets the needs of your customer. This can be done one-on-one or in a group setting. This type of research is easily done online or in person.

Desirability Studies

This type of research always brings interesting results. We show your target audience visual alternatives, much like an A/B study. Instead of looking at preferences, we ask our panelists to give attributes associated with the design. This can either be from a pre-selected list or open-ended. The beauty of this research is it can be quantitative or qualitative depending on the methodology in place. Often, this type of research helps you understand the subconscious messaging your design is conveying.

Email Surveys

One of the more commonly used research methods, this allows us to survey a large group of people to gauge preferences and interests quickly and easily. We typically use the Net Promoter Score (NPS). The NPS score is a measure of customer loyalty and a great predictor of your customer’s likelihood to recommend your brand.

Focus Groups

Focus groups can be a great way to get feedback from your potential customers. Typically, we use focus groups during the early phases of research. Focus groups are moderated by a trained moderator. The goal is to keep the setting informal and natural.

There are several types of focus groups:

  • Moderated focus groups – composed of six to twelve members
  • Moderated mini focus groups – groups composed of four or five members
  • Moderated online focus groups – groups composed of four or five members, conducted online using web conference software

In-Depth Interviews (IDI's)

In-depth interviews are similar to focus groups but are one-on-one with a moderator and a panelist. IDI’s are best used when your target demographic is scarce or difficult to engage with. These interviews typically last 30-60 minutes and really dig deep into the personal preferences of your target customer.

Card Sorting

Card sorting helps you to understand and define the information architecture of a website in a way that makes the most sense to your users. There are two types methodologies you can use, card sorting and tree testing (a.k.a reverse card sorting).

Card Sorting vs. Tree Testing:

In a card sort, panelists are given a list of category names and a stack of index cards with terms written on them. These terms represent items a visitor might be searching for on your site. The panelist sorts the index cards into piles according to the category names they have been given. In a tree test, the categories and subcategories have already been defined. What is being tested is the panelists ability to match the terms with the category according to your information architecture.


Clickstream (Path) Analysis

We analyze the record of screens or pages that users click on and see. This helps you understand the path your user follows in order to reach their goal. Often, clickstream analysis is used in conjunction with other research methods such as eye tracking or usability lab testing.

Usability Benchmarking

Usability benchmarking is unlike usability testing because we are looking at very specific measures of performance. These studies are tightly scripted and controlled with pre-determined performance indicators. This type of research is very targeted and will often look at quantitative indicators.

Usability Lab Studies

We guide users through several scenarios in a one-on-one setting. These scenarios are typically task-based and allow us to understand the specific wants and needs for your users. Usability Lab studies are concerned with information gathering and involve elements of in-depth interviews and path analysis. This can be used in conjunction with eye tracking technology.